Some leaders believe that customers are their most important priority. Others believe their boss, their board, or their investors are their most important priority.
Why should your team be your top priority? Different people will have different reasons, but these three are foundational for understanding how business really works, and how companies can win big if they remember who comes first and why.
1. Without your team, you would have no product. You may have a killer idea, but practically no business is truly a one-person show. However you define your product or service, it almost always takes a team to bring it to market. And that’s definitely true if you want a sizable footprint in the marketplace.
From ideation to implementation, employees, contractors, and consultants help us pull our dreams out of the sky and turn them into real products. I’ve got fifty great ideas right now, but without a team I couldn’t get any more than one or two to market in any given year. With a team, I can marshal creativity, energy, and gifts I don’t have to grow my vision and make a bigger impact than I could on my own.